SETGO
Branding Project
Client
Setgo
Country
Nicaragua
Industry
Motorparts, Security
SETGO was born from the drive to move — to start with strength and never stop.
Its name is a fusion of “Set” (ready, prepared) and “Go” (move, advance), evoking dynamism, energy, and action. It’s a brand that speaks to those who live in motion — whether in the city, on the track, or in the mountains.
THE CHALLENGE
A clear challenge: to build a helmet brand that doesn’t look like “protective gear,” but rather like a piece of urban identity — designed for those who move with style, with safety, and with purpose.
THE CONQUEST
And we did it. We turned a helmet into a bold statement — not just protection, but identity. A brand that stands out with style, purpose, and impact, made for those who move differently.
